New for 2013 is Video Search Engine Optimization or VSEO.
I will attempt to explain the basic principal behind Video SEO or (VSEO) as best i can.
If you want to stay on top of the search engines, drive traffic to your website and engage your visitors then Video Search Engine Optimization (VSEO) is one of the most cost effective ways to advertise. Video Marketing has been a key tool in promoting businesses in the search engines today. In fact statistics have shown that more than 70% of company’s are taking advantage of Video SEO.
Below is a sample video that was VSEO that ranks high for the keywords, Bohol Web Design SEO and Hosting
YouTube, Vimeo and even Facebook Video marketing is growing with each and every day that goes by and search engines, and they sometimes rank videos higher in their search results.
So you have the opportunity to rank on top of search engines with a simple video, Sounds Great Right?
Lets take a look at what makes up VSEO shall we?
What is Video SEO or (VSEO)?
Video SEO is the method of using optimized videos to promote your business online.
Ranking High in Video and Search Results:
Google and many other video hosting websites are now offering results that is a blend of not only websites but News, Images, Shopping results and yes, videos.
How to Make Your Video SEO Campaign a Total Success:
Create a clear, quality Video
SEO and Optimize your YouTube channel
Embedded your video on your site and other social networks
Promote your videos through linking and reviews
Use video metrics and reporting tools to improve your campaign effectiveness
Advantages of Video SEO VS On-site SEO:
GET First page rankings on Google, Yahoo and Bing with you videos!
Videos Syndicate on up to 100 video sites or more
Search engine and mobile friendly video formats
YouTube Optimization of thumbnails, description and content
Ranking, click through and ROI tracking
The Benefits of Video SEO VS On-Site SEO:
Visibility across multiple search engines
Visibility on YouTube
Improve your search engine ranking
Increase traffic and repeat visits
Target consumers by keyword
Impact your audience with an engaging videos
Gain the competitive advantage over your competition
Video SEO Facts & Stats:
Here are some stats on the marketing power of Video promotion:
38% of Google Universal Search results included video
Online videos that rank high will make up for more than 70% of all consumer Internet traffic
Recommendations from other people make up for 60% of all video clicks
There are over 1000 tweets containing YouTube links every minute
Customers exposed to your YouTube video are 400% more likely to engage your brand (Click on your Facebook page, Twitter feed or your website) and purchase products and or services from you.
So in conclusion we would like to introduce our video marketing services to you at a super low price! Contact Us Below To Start Video Marketing with top VSEO experts today!
We are specialists in 2013 Search Engine Optimization and Internet Marketing through social networks!
Similar to a DR or lawyer are specialists in their fields and study for years on that subject, we are specialists on our field, Web Design and Marketing!
You would never try and fix your own teeth or fight your own case in court would you? Well why try and cut corners with something so specialized? There are over 500 factors to consider when designing and building an online brand and we study them all!
We will increase your Website Traffic will get your companies website Listed in Google’s search index In a few short days or with mass posting we can get you listed on the front page within MINUTES!
We also create Army of following fans in social networks who will re-post your business in their network so your business website will bee seen by all their friends and bring them along as well to your website.
Dear Frustrated Business Owner!
Ever wondered why your competitors website ranks so much higher than yours?
Well your not alone. FACTS: there are over 80 million websites on the web today, with a fat new 140,000 websites that are built world wide, every single day.
The bad part is, 95% of them will fail and be abandoned after a few months. Why? Because most Business Owners can’t grasp these simple concepts.
1: Organic Search Results in 2013
In order to get targeted visitors, you need to have a seasoned SEO professional behind you. Someone that studies the frequent changes in search engine algorithms and adjusts your website according to the webmaster guidelines set forth by the major search engines like Google, Bing, Yahoo and Ask.
2: Convert Visitors to Sales
In order to earn money from your visitors, you need a 100% functional website with no dead links or script errors, theme has to be attractive and modeled in your companies type of design and easy to navigate from anywhere on the site to anywhere else on the website. This is the formula for converting traffic into “ready to buy” customers.
We have been building highly optimized, search engine friendly, visitor rich, money making websites for 12 years, and spend up to 26 hours a month studying the latest trends in marketing and the latest webmaster guidelines to keep our customers web site search engine compliant in 2012 and beyond. For some web designers, there just isn’t enough time to study, and this is where the 95% of company websites fail.
You can do like thousands of others have and choose a CHEAP $100 web design company but in the end this will just be a waste of money, time and effort.
Our Services Include:
Increasing traffic to your website through organic search results
Increase your business website’s professional appearance
Secure your website from hackers with the latest in website security
Eliminate spam from your website
Help you with niche marketing and branding your company
The first thing you think is “This unnatural links letter Sucks”……for anyone who received the letter from Google about “unnatural links” here is the fix for it plain and simple!
Studying the “unnatural links SOLUTIONS” letter after i received a email from a frantic potential new client “whats the Fix For This?” sent by Google to this frantic potential new client in Google Webmaster Tools, i decided to dig around the Google Webmaster forums and other reputable sources to read up on how to solve this problem.
The biggest question is: What are considered unnatural links or bad link building practices? Here it is in a nutshell to make it simple to understand (even if your not-a-geek). First, Google doesn’t tell you what they really want for linkbacks! they give you HINTS……
You basically have no idea and have to guess…you will need to read through all the garbage written about this potential problem by some (“down the street joe’s information on how to solve this problem”) and come up with your own solution.
And Then there is Bohol Web Design who has spent 200+ hours researching this Google warning;
If you received this unnatural links letter i would suggest (due to many years of reading webmaster tips) doing the following procedure to rectify this.
You may ask…why is Google doing this to the little guy?
Google is doing this for the following reasons:
1. To Increase Google Ad Sense revenues
2. To Drive traffic to Google+ to “outdo Facebook and twitter”
3. Google would rather have huge corporations spend tons of money with Ad Sense rather than with little SEO companies too stupid to comply (95% of them).
You may say “this is Lame” and yes, i agree, but this is whats happening and as usual, the little guy takes the blunt of the Vipers strike, and then there is the little guy with the solution to the problem.
As stated in the video above explaining “What are some effective techniques for building links? ” question, he goes on to explain, “links are fine but if done in a proper way”. Here is the proper way to “Link Back”:
(Links that are surrounded by fresh content “Like this article” and have a rel=”nofollow” tag on every outbound link and a generic “alttag” as well as a url shortener)
Will still have the functionality of the original purpose but avoid the “unnatural links” penalty and FREE YOU OF THIS BAD GOOGLE LETTER!
This is the fix people!
So…Whats the proper way to links in laymen terms?
here is an example of a Google Friendly Link:
Lets say i wanted to post this article on a blogger website (to gain a link back to this article for reference) and link back to the original content without getting penalized by Google. Simple solution: You would comment on the original materiel on this post and provide a linkback that looks like this below:
I have read this article on “How to eliminate unnatural links” and i find it very informative pertaining to the new April, 2012 Google’s Panda new algorithms. Read More….
shortner found at http://tinyurl.com you may say…“Yeah Baby I found the solution to this problem”
And your right you did…REMEMBER, i gathered this information spending hundreds of hours reading Google webmasters forum responses around the world testing different scenarios on my own and solutions dealing with this warning from Google Webmaster Tools
Now…follow the instructions in this simple to follow article and you will survive this.
Bohol Web Design Niche Marketing & SEO specialist is the answer to:
ALL 3 AREAS OF WEB DEVELOPMENT – Web Design, SEO and Internet Niche Marketing!
Why hire 3 different companies for 3 different services?
The sad fact is that most web designers don’t know anything about SEO and most SEO experts don’t know anything about Niche Marketing or web design. That leaves you out on the internet trying to find an SEO AND a Niche Marketing expert AFTER your website is designed..Then after hiring an SEO expert and the someone to market the site you now have 3 payments to make and 3 companies to deal with…what a mess right?
Enjoy all these services in one place from one company at one price. Because if your reading this you have found the BEST OF ALL 3 WORLDS!
We offer you personalized and professional website design SEO and Internet niche marketing all in one place! We charge reasonable, affordable rates for these services.
We also specialize in hosting, logo design, graphics design, internet marketing services, redesign, web design, guaranteed SEO (search engine optimization), E-Commerce Solutions and Cheap, Reliable web hosting, We develop, host, and enhance the visibility of your online web presence to give you the edge over your competitors!
This is a must to succeed in today’s global marketplace. Maybe you have an existing website that needs to be upgraded? We can help!
For customers that want results FAST from their website at an affordable price you have found the answer!
We can Increase your annual sales by 40-70 percent using our tried and proven internet marketing, internet search engine placement strategies in advertising used in our Web Designs, with professional Internet Marketing, We specialize in top search placement & professional web design, internet marketing, Domain registration, E-Commerce Solutions, cheap and reliable hosting!
With over 12 years experience,and the most advanced advertising strategies, we offer expert Web Development for networking big and small businesses, across all industries. Customers come to us for on-line marketing concepts that work.
The E-Commerce, marketing, import and export industry has become explosive in the Philippines over the last few years. Latest predictions conclude that the Philippines will become the next “Silicon Valley” of Asia. Don’t get left behind! Make your presence on the world wide web today with the help of our expert web designers and marketing agents, don’t wait! get started NOW!……
Boholwebdesign.com supports non-profit Organizations! helping less fortunate, poverty stricken and/or handicapped people, we offer a special HUGE discounted rate! This applies to all registered NGO (Non-Profit Organizations). If you have a registered NGO and would like a quote on a website to help promote your Non-Profit Organization, then please contact us, we would love to hear from you.
WordPress All in One SEO Pack makes for perfect SEO in any blog!
Got a Blog? All in One WordPress SEO Pack Automatically optimizes your WordPress blog for Search Engine friendly URL’s!All in One SEO pack WordPress Plugin provided my Blogs with the edge i needed to succeed in the SEO market!
My websites and my Clients website alike benefit from this WordPress Plugin!
BUT! there is a better SEO plugin out there that i just happened to stumble upon called SEO Ultimate.
WordPress SEO
The True All in 1 SEO plugin! This plugin works GREAT!
Here are the features and download link below!
Features
SEO Ultimate is an all-in-one SEO plugin with these powerful features:
Title Tag Re-writer— UPDATED in Version 6.8
Out-of-the-box functionality puts your post titles at the beginning of the <title> tag for improved keyword SEO.
Easily override the entire <title> tag contents for any individual post, page, attachment, category, post tag, or post format archive on your blog. Also supports custom post types and custom taxonomies.
Customize your homepage’s <title> tag.
Format the <title> tags of posts, pages, categories, tags, archives, search results, and more!
Choose between two rewrite methods: “output buffering” or “filtering”
Meta Description Editor— UPDATED in Version 7.0
Edit the <meta> description tags for posts, pages, attachments, categories, tags, post format archives, and the homepage.
Increase SERP clickthrough rates by influencing search engine result snippets.
Mass-editor makes it a cinch to go back and add descriptions to old posts.
Use the {excerpt::autogen} variable to auto-generate meta descriptions if desired.
Meta Keywords Editor
Edit the <meta> keyword tags for posts, pages, categories, terms, and the homepage.
Easily specify global keywords that are applied across the entire site.
Go back and edit old posts’ and pages’ keywords with the mass-editor.
Automatically generate meta keywords based on categories, tags, custom taxonomy terms, and frequently-used words.
Meta Robot Tags Editor
Add the <meta name="robots" content="noindex,follow" /> tag to archives, comment feeds, the login page, and more.
Set meta robots tags (index/noindex and follow/nofollow) for each individual post, page, category, tag, and post type archive on your blog. Also supports custom post types and custom taxonomies.
Avoid duplicate content SEO issues with the recommended noindex settings (see built-in module documentation for details).
Give instructions to search engine spiders if desired (noodp, noydir, and noarchive).
Deeplink Juggernaut
Use the power of anchor text to boost your internal ranking SEO paradigm.
Searches your site’s content for anchor texts you specify and automatically links them to a destination of your choosing. Lets you easily build internal links to URLs, posts, pages, attachments, custom post type items, categories, terms, post format archives, and custom taxonomy term archives.
Customize footer links for your entire site and/or on a page-by-page basis.
Easily select auto link destinations using auto complete text boxes that scour your site’s content and taxonomy terms to find the link destination you’re looking for.
Auto links point to the objects themselves, not to their URLs, so if you change the URL of a post or category on your site, the auto links automatically adjust.
Avoid over-optimization penalties by controlling the maximum number of auto links added to each post/page, the maximum number of times an anchor is linked per post/page, and/or the maximum number of times a post/page can link to the same destination.
Decide how many times each anchor is linked across your entire site, on a per-link or global basis.
Choose whether or not posts can link to themselves and/or to the current URL with a few simple check boxes.
Apply the nofollow attribute on a per-link basis. (Perfect for automatic affiliate links.)
Exclude specific posts/pages from having links added to them, if desired (e.g. contact pages, the homepage, etc.).
Import/export your links as CSV files.
Create links pointing to draft posts that will auto-enable when the post is published!
Build internal links to your posts from within the WordPress post editor! Use “Instant Post Propulsion” technology to automatically link your old posts to new ones.
Lets you enable “Silo Linking” mode so that posts only link to other posts in the same category.
Canonicalizer
Point search engines to preferred content access points with <link rel="canonical" /> head tags and/or Link: <url>; rel="canonical" HTTP headers.
Go beyond the basic canonical tag functionality of WordPress 2.9+ with SEO Ultimate’s support for category/tag/date/author archives.
Redirect requests for non-existent pagination with a simple check box.
404 Monitor
Improve the visiting experience of users and spiders by keeping tabs on “page not found” errors. (Use a redirection plugin to point dead-end URLs to your content.)
Find out what URLs are referring visitors to 404 errors.
The default settings hone in on the most important errors by only logging 404s that either have a referring URL or are generated by a search engine spider.
If desired, ignore 404s generated from specific URLs or wildcard URL patterns.
Link box Inserter
Encourage natural link building activity by adding text boxes to the end of your posts/pages that contain automatically-generated link HTML.
File Editor
Implement advanced SEO strategies with the .htaccess editor.
Give instructions to search engines via the robots.txt editor.
Slug Optimizer
Increase in-URL keyword potency by removing “filler words” (like “the,” “with,” “and,” etc.) from post/page URLs.
Lets you customize the “filler words” list as desired.
More Link Customizer
SEO your posts’ “read more” links by including the posts’ keyword-rich titles in the anchor text.
Override the “read more” link on a per-post basis.
Include <strong> or <em> tags in the anchor text if so desired.
Code Inserter
Easily insert custom HTML into your site’s <head> tag, footer, or item content.
Use to add Google Analytics, Feedburner FeedFlare, Google AdSense section targeting, and other SEO/SEM-enhancing code snippets.
Code remains even when switching themes.
Rich Snippet Creator
Easily add rich snippet code to your review posts.
Attract more search traffic with eye-catching supplementary SERP data.
Add code to old review posts automatically.
Sharing Facilitator
Adds buttons that make it easy for visitors to share your content on social networking sites (thus building links to your site).
Choose from either the ShareThis or the AddThis button.
Unlike the official ShareThis plugin, SEO Ultimate doesn’t require you to register at the ShareThis website before enabling the button — just enable and go.
Webmaster Verification Assistant
Enter verification codes in the provided fields to access search engine webmaster tools.
SEO Ultimate documentation is seamlessly integrated into the contextual help system of WordPress 2.7+ and is accessible via the dropdowns in the upper-right-hand corner of the admin screen. In-depth info, explanations, and FAQ are just a click away.
Unlike certain other SEO plugins, SEO Ultimate sports a clean, simple, aesthetically-pleasing interface, with no ads or donation nags.
SEO Ultimate cleanly integrates itself into WordPress without plastering its name all over the interface.
Includes icon integration with the WordPress 2.7+ menu and the Ozh Admin Drop Down Menu plugin.
Uses WordPress plugin security features like nonces, etc.
Includes an uninstaller that can delete the plugin’s files and database entries if desired.
Lets you upgrade/downgrade the plugin to versions of your choosing.
More Features In the Works There are many additional features in development. Install SEO Ultimate today and use WordPress’s automatic plugin updater to get new features as they’re released.
We offer a LOW Price For SEO Services! Especially WordPress SEO!
How much does our SEO services Cost?Im sure your shopping around the internet, searching for the best SEO services and SEO prices right now, pulling your hair out! Unlike most other WordPress SEO companies we are proud to offer you a fixed cost for SEO! (Sigh 🙂
The price of our seo services and the cost of other seo services are very different.
So what is a good price for WordPress SEO?
The answer may shock you. According to recent studies in companies trying to sell you SEO packages 90% of them either misspell words or don’t comply with the webmaster guidelines set forth by the major search engines like Google, Bing and Yahoo. Since we know the SEO Market we rank very high with every website we seo. And our customers niche related traffic and sales will explode using organic search results! These are just some of the benefits from good SEO Practices!
The question is, can you really afford not to optimize your WordPress or HTML website and take advantage of our low WordPress SEO prices and service?
We know how much SEO should cost and we want you to know too…
Most of my clients wand a fast strait up answer to the simple question… How much does seo cost PERIOD? Pay it and be done with it. We handle the rest! Basic SEO prices for WordPress SEO and static html SEO prices start at 1 time SEO fee of $65 per page 1 time SEO fee THAT’S IT! SIMPLE! Strait forward! (results take about 1 week to 1 month)
Please contact us for more information on how to provide WordPress SEO and also static html and PHP websites SEO as well! We are here to help small business in providing a fir SEO PRICE for WordPress Web Sites or SEO for static websites. The cost is the same.
I was reading and article on Google and noticed there was a great line from Google that went like this.
google dos and donts
Quote from and article on Google SEO:
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.
The do’s and dont’s of SEO for GOOGLE. Guidelines to follow for good SEO practices. DO find a reputable SEO Company. DON’T Use Black-hat SEO Company’s.
Here are some things to consider:
* Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:
“Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
I have been receiving allot of spam as well, there are a lot of Black-hat SEO company’s out there so beware of who your dealing with.
It is possible to design a great website for SEO web design search engine optimization (SEO)!In the past SEO web standards had allowed designers to develop more creative web sites without compromising SEO goals. Effective SEO is vital for any website seo designs that wa webmaster may do. A combination of good SEO and quality website design is important when trying to design a website for seo. But how to achieve both without having to sacrifice design principles or effective SEO? Read below to find out how
Here are some things to think about well before, and during, the design process: FIRST: We start with a specific defined grid system. Designers look at the grid as a foundation for positioning elements on the page. This makes it easier for search engine spiders to crawl the site.
When it comes to SEO Website Design and Search Engine Optimization Explained, we try and explain the concept of SEO in a blend with good practices in web design.
Then add clear precise page titles. The page title is what displays in a Google search results page above the description. It needs to be clear and express your company and what you do or sell or whatever your website is about.
Here is and example:
“SEO web design | SEO Website Design Search Engine Optimization Explained” It covers what the article is about plain and simple. This title technique should be applied to all sub pages so each page is unique and contains unique content.
Second Search engine spiders read clean semantic markup and basic HTML. They read from left to right and top to bottom. It is important to make sure that unnecessary tables do not obstruct your HTML code. Most competent designers today wont even consider building a site with tablesless CSS is much faster to style and more compliant.
Finally, with careful planing when doing SEO web design it is possible to design a website that looks good to you, your guests and also looks good to Google, Bing and Yahoo search results.
Bohol SEO – Search Engine Optimization Specialist.
Searching for a specialist in Search Engine Optimization? With an Search Engine
Optimization Specialist on your team, your on your way towards top organic search
listings.
SEO is the process of configuring a website so that it has a chance to show
up in a search result for a particular phrase.
(SEO) Optimization for search engines:
Professional Search engine optimization services, (SEO) specialist – this what you are looking for right? someone that can get your website to the top of the rankings. With an SEO specialist on your team, you’re taking the first smart step towards top organic search listings.
So What is SEO?
SEO(search engine optimization) is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity – the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines. We are Experts in Search Engine Marketing ,Search Engine Optimization (SEO) if your Looking for Search Engine Results then we are your long-term solution to ever-increasing traffic from Organic Search Engine results.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of searches, including image searches, local searches, and industry-specific vertical search engines.
SEO is the best Internet marketing strategy apposed to pay-per-click advertising SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Before we ever start developing a web site for you, you have to understand at least the basics of SEO and how it all fits into the design. This is why we added this page to our website in hopes you will learn more about SEO and about us designing your site in a way that gives your site an advantage for receiving free and in some cases a dramatic amount of traffic.
The number one thing to consider when it comes to SEO is researching keywords relevant to your site. The keywords you research should be based on high usage, low competition and relevancy to your niche market.
Once we research and select the proper keywords, we can then begin the development of your site. Keywords are a critical aspect of the web designing. The keywords we choose will be applied within the web design in a strategic way to increase the flow of traffic to your site with the use of good SEO practices. To understand more about SEO you should research and learn more about this important subject. If we didn’t understand about SEO, our website wouldn’t be found and our business would not succeed and you wouldn’t be reading this SEO Article right now.
Search Engine Marketing is growing at a rapid rate
Now people are actually paying for virtual items online, approx. 1 billion each year! That means people are actually spending REAL money on “things” that have no tangible substance! As Search Engine Marketers, our jobs are to optimize clients advertising to maximize revenue with minimal spend. We need to be able to adapt to the market and adjust. Search Engine Marketing is the Acquisition of New Customers that has a proven ROI (Return on Investment), that is low risk to make the sales force efficient. In 2002, 9% of Marketing Budgets were allocated to Search and by 2006 that number increased 750% This shows the importance of Search Engine Marketing (SEM) and it’s force in the world of business. It is essential you choose a partner like Bohol Web Design for your Web Site Development project who understands the world of online marketing. A recent new client of ours spent a sizeable sum with another Web development company only to find out a few months later their site was totally useless for (SEO) search engine optimization. Our developers made structural changes to their
site, researched relevant keywords using live internet data, then optimized to achieve first to third page rankings for their targeted keywords in search engines such as Google, Yahoo! and MSN.
What’s the point of an amazing looking website that no one can find?
Tomorrow’s successful marketers will learn how to be found instead of shouting at people through pop-ups and obnoxious ads. They’ll know more about people and what makes them tick. They’ll be the ones who can better plan a customer’s interaction with their company and products, giving them the information and resolve they need to move through every step of the buying process. And they’ll plan marketing scenarios rather than today’s buy-and-blast approach.
The question for many is….
“How do I find a qualified SEO specialist in Bohol? “Well, with so many shady characters in the search engine optimization field it can be quite difficult to tell the good from the bad. In order to find a qualified
and reputable SEO specialist, you can do a search if you know the specialist’s name. For instance, if you do a Google or Yahoo search for “Bohol Web Design” you’ll find all of my websites are on the first second and third page!. That’s where we ware different from other web designers claiming they can get you on top of the search engines we actually prove it to our customers!
A Bohol Philippines (SEO) Specialist:
Search engine optimization Explained
Bohol Philippines SEO Explained
SEO is the process of configuring a website so that it has a chance to show up in a search result for a particular phrase.When talking to clients about marketing their business online I am asked “How do you get to #1 on Google?” While this article is not specially about how to become #1 – I will explain what the process is and what’s involved. First – do a Google search here for “Search engine optimization Explained” This PAGE should show up on the first second or third page. If it does then then this is an SEO “Search engine optimization” friendly PAGE.
Despite our widespread acceptance and use of the internet – I am always surprised by how many people really have no idea what SEO (search engine optimization) is about.They instinctively know WHY they like to click on that first listing in the natural results; but they don’t have the first clue HOW it got there. Making matters worse is the fact that the internet world is largely unregulated and still being figured out – so it seems that everyone has their own “best practice” and definitions of things
like SEO. I usually tell clients that their intuitive feeling of WHY they trust that first listing is that – simply put – it’s the best result for the phrase you type in. People seem to understand that. However most people don’t really understand why one site would be better than another so here goes with a layman’s explanation…
What is SEO, really? SEO is the process of configuring a website so that it has a chance to show up in a search result for a particular phrase. In other words it is our way of telling Google, Yahoo, or MSN what we think our site is about. Many of the search engines have a slightly different formula for how they determine these results. But the short version is that they look at different factors of each website page, rank them and then give
those results to you.
Why is SEO Important? One word sums it up – competition. Depending on what study you read, there are as many as 20 billion web pages being indexed at any given time. The major search engines do their best to go through these pages and catalog them so that they can tell you about it if you use their website to search. With so many website pages out there competing for similar phrases it is absolutely critical to make sure you are using every tool at your disposal to make sure your customers can find you when they are looking.
OK, So What Should I Be Doing for SEO On My Site? The good news is that doing SEO correctly is not complicated. The bad news is that it is time consuming and requires close attention in order to maintain results. Our advice is to ethically follow these simple guidelines for best long-term results:
Good site structure – as simple as this sounds many people overlook this. Every day we see sites with heavy flash animation, dated frame designs, pages that don’t work and broken links. The bottom line is that if you can’t easily navigate a site without problems chances are the search engines can’t either. And if a search engine can’t go through your site you have absolutely no chance of showing up for a key phrase – no matter how pretty the flash.
Good meta-data – Clients often draw a blank with this one. Meta-data is geek-speak for the page titles, page descriptions and keywords that you enter for each page. Each page on your website should have a unique title and description that summarizes what that page is about.
The 2nd problem is spam.
Putting in a page title or description that does not accurately match what the page is about is considered “spamming” a search engine. Doing this will get your page thrown out of the index and ruin any chance of showing up for a key phrase.
Relevant content – People seem to understand that good content is really what they are looking for when they search for something. By “relevant” we mean that the content is specific to the topic in question and recently updated. More and more we are seeing sites that have regular updates or blogs showing up higher in the search results than sites which have larger quantities of older, “stale” content on them.
Our recommendation is to add well-written, grammatically correct and spell-checked content to your website on a regular basis. This ensures that, over time your site will become a “resource” to those looking for phrases related to your business.
Responsible link building This is perhaps the least understood part of SEO. In a nutshell search engines consider a link from another website to your website as a popularity vote. Think of it as power rankings for websites.
In general the more sites which link to yours, the better; as this shows your site is relevant to the given topic. Sadly though link building, like keywords and meta-data, have been abused by many site owners with schemes such as link farms where sites are setup simply to house links to other sites. We encourage careful and responsible link building with sites that are related to yours or through appropriate directories and article banks.
So there you have it – SEO explained – Like most things it’s not really that hard but it requires discipline which is where most people get off track. If you would like help with SEO for your website, or other online business needs we would love to hear from you.
The sad fact is that most web designers don’t know anything about SEO and most SEO experts don’t know anything about Niche Marketing or web design. That leaves you out on the internet trying to find an SEO AND a Niche Marketing expert AFTER your website is designed..Then after hiring an SEO expert and the someone to market the site you now have 3 payments to make and 3 companies to deal with…what a mess right?
SEO web design Explained
