So what exactly is SEO or “Search Engine Optimization?”
I have spent the last 24 years studying and following trends in SEO, studying algorithms that the popular search engines set forth like Panda algorithms and other complicated algorithms by BING and Yahoo search engines. The algorithms have effected SEO in good and bad ways.
Let me explain what I have learned about good SEO VS Bad SEO. Also learn about webmasters and webdesigners and what is the diffrence.
Now here comes the part I love the most!
The title tag is used by search engines to display a range of search results, as well as appearing at top of the search for Google rich snippets. These tags tell search Google and other search engines as well as users what your page is about. Google only displays 60 characters in their title tags, therefore we know that its important to keep descriptions short, compelling and relevant!
Keywords and page topics should feature the h2 and h3 tags accordingly.
The placement of keywords in your site is one of the most important SEO tactics but dont go overboad as we discussed in the 1st paragaph as “Keyword Stuffing”.
The H2 tag’s funsion is to take into account how someone would search for information on the specific keyword, its likely to be the keyword or keywords you want to be using within your posts.
Pages? well they are diffrent. These are whats called “STATIC pages” BUT make sure you don’t add to many keywords, especially if they are unrelated to the article or page, as this can lead to your site being flagged as spam. Search engine spiders like panda algorithms are programmed to ignore ‘keyword-stuffing’.
This is most important in SEO! Each image and video that you have on your site MUST have descriptive words added to the image EXIF Data! THIS IS SO important when it comes to SEO for images. These are known as alternative text descriptions. And YES Search engines pick this up! These descriptions in the exiaf data allow for search engines to locate your page using the keywords found in your image and video descriptions, VSEO! As well as the usual text throughout your website. Therefore increasing the opportunities your site will be found, which consequently raises its page ranking .
A sitemap is a XML page specifically listing and creating links to all the other major pages on your site! This allows for search spiders like Google, MSN and Yahoo to locate pages quickly, and with more relevance to your search. Therefore every page from your website is easier to find for both the spiders and users alike, and can be reached with significantly less clicks.
‘With nearly 55% of organic traffic coming from mobile devices in 2020’, Websites with a mobile friendly interface will rank higher in Google searches due to webmaster tools offering favorism to mobile friendly websites. Ultimately Google and other search engines are trying to provide the best user experience for you! So really? the better the user experience is on your site, the better you will rank with the search engines and Google. Google being the #1 Search engin in the world. We like to make Google happy as we have tons of expperiance in Search Engine Optomazition and happy to give unique content for a high Google Rank!
Many small businesses like to run their sites using Macromedia Flash (It may look COOL)BUT! However, Google always ranks Flash sites lower then sites running on alternative platforms like this website run on WordPress! WHY??? its because you cannot link to an individual page in FLASH. Changing a Flash-based site to WordPress will hugely increase your search engine rankings. And we can do this for your business if you have a FLASH site!
Contact Us to learn More about FLASH TO WordPress!
Many of my customers do not update the blog or social media reguraly!
THIS IS THE BIGEST NONO!A HUGE NONO! I’m sure this is something you should be doing regularly but most dont do it! Even so, it’s an ABSOLUTE must! Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Make sure to keep it fresh and unique. My reccomendation is at least 3 days a week post something new. Most companies fail to do this and this where we can help you.
8. Proper URL Structure
A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs as short as possible (which also enhances the user experience), keeping them relevant to the page’s topic and also the keywords, and by ensuring the URLs help categorise the site pages as well as the blog pages.
This is the the key ranking factor in Google, MSN, Yahoo and all seach engins algorithm! YES! As a WEBMASTER; I Understand BRANDING! Also ORGANIC LINKS!
The number of organic links and quality inbound links (called PR or Page Rank) Google PR ranking is the position that your website is listed in Google when a user searches that phrase or keyword. A ranking of 1 means that you are at the top. If you are number 11, that means that you are on page 2 of Google as most search results have 10 listings per page. This works because Google ranks the reliability and relevance of your site partially as a result of how many times it has been recommended by third parties. Therefore it is important to monitor how these links are growing. Our rank for this site?
Take a look at this sites Google stats:
See it below:
Google PageRank: 6/10
Domain Authority: 123
Page Authority: 226
Trust Flow: 207
Trust Metric: 10
Citation Flow: 634
Topic Value: 8
Indexed URLs: 1,670
Crawled Flags: none
You won’t know if all my SEO work is paying off unless you keep track of your search status.
Thats why you have to learn how we improve your Google rankings through SEO. We rank your website with Google Analytics. And keep an eye on your page ranking via tools like Alexa and the Google toolbar. On top of this its important to check referrer logs from your WordPress Dashboard so that you can see how your visitors arrive to your site, and how we provide the search terms for what search terms your customers are using to get there. This is how we use the search data from Google Analytics